Marketing Manager

Date: Jan 23, 2023

Location: Columbus, OH, US, 43202

Company: American Chemical Society

CAS uses intuitive technology, unparalleled scientific content, and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for over 115 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.

 

CAS is currently seeking a Solutions Marketing Manager. This position will be located in our Columbus, OH headquarters

 

As a Solutions Marketing professional at CAS, you will be responsible for the external positioning of CAS products, services and use cases within the campaign teams. You must be able to interface effectively and establish quick credibility and confidence with: Marketing, Sales, Product Development, and Customer Support. This requires an extremely talented and flexible individual with strong organizational capabilities, presentation skills and adept business knowledge. You will assist Senior Marketing Managers in crafting the positioning and supporting content for our solutions, as well as have individual responsibility for developing, managing, and executing specific marketing projects.

 

 

Position Accountabilities:

 

  • Utilize market research, customer and prospect feedback, web analytics data, and industry trends to position CAS solutions within multiple campaign frameworks
  • Assist in the development of external messaging for current and prospective customers, integrating knowledge of industry and market needs
  • Assist in marketing programs that drive demand for CAS Solutions for both existing customers and new prospects
  • Manage content development from ideation through to development, distribution, and performance monitoring
  • Collaborate with various stakeholders internally to build consensus and generate marketing content including, but not limited to, brochures, case studies, whitepapers, blog posts, infographics, social media posts, video scripts, emails, and web copy.
  • Work closely with Marketing, Sales, Product Managers, and cross-functional business teams to successfully execute and deliver on initiatives
  • Communicate and coordinate with key stakeholders across marketing to share priorities, roadmap, and key learnings
  • Ability to create internal buy-in for marketing programs, sell-through ideas, and create cross-functional alignment of assigned product lines

 

CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans. Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future. EEO/Minority/Female/Disabled/Veteran.


Nearest Major Market: Columbus

Job Segment: Product Development, Research