Senior Marketing Manager

Date: Jan 19, 2023

Location: Columbus, OH, US, 43202

Company: American Chemical Society

CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for over 115 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.


CAS is currently seeking a Solutions Marketing Professional.  This position will be located in our Columbus, OH headquarters.



As a Solutions Marketing professional at CAS, you will be responsible for the external positioning of CAS products, services and use cases within the campaign teams.  You must be able to interface effectively and establish quick credibility and confidence with: Sales, Product Development, and Customer Support. This requires an extremely talented and flexible individual with strong organizational teaming capabilities, presentation skills and adept business knowledge. Additionally, you will assist in crafting the positioning and supporting content for our solutions. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into business benefits are crucial. You will be the expert in our buyers and transfer that knowledge to the Sales team and across the organization.



Position Accountabilities:


  • Utilize market research, customer and prospect feedback, web analytics data, and industry trends to position CAS solutions within multiple campaign frameworks
  • Collaborate with Sales Managers, Product Managers, IT developers, UX designers, and cross-functional business teams to successfully execute and deliver on initiatives
  • Communicate and coordinate with key stakeholders across marketing to share priorities, roadmap, and key learnings
  • Define success criteria & metrics of new products & perform post-implementation analysis and ongoing optimization
  • Apply critical thinking skills to help conceptualize topics and methods for communicating and influencing target audiences
  • Create user on-boarding communication and training campaigns to maximize usage of new products or usage of existing products with new users
  • Demonstrate ability to create internal buy-in for marketing programs, sell-through ideas, and create cross-functional alignment of assigned product lines
  • Assist in the development of external messaging for current and prospective customers, integrating knowledge of industry and market needs
  • Assist in developing marketing programs that drive demand for CAS Solutions for both existing customers and new prospects




  • Must have a BA/BS degree in related field or equivalent combination of education, certifications, and experience in areas of related disciplines.
  • 5+ years’ experience of product marketing experience with at least one year of experience supporting and enabling Sales.
  • Ability to understand technology trends, customer needs, and competitive activities, and bring actionable insights to partner with Technology to develop a compelling future.
  • Experience in working in a matrix environment with multiple stakeholders and partners
  • Deep understanding of digital marketing, online advertising, and social media
  • Exceptional writing skills that include strong copy writing and proofing skills
  • Experience in one of the following industries is a plus: IT Services, Digital Solutions, Technology Consulting
  • Strong team player is required to work within a small team and contribute to the positive team spirit.  Effective interpersonal skills.  Able to communicate effectively across cross-functional teams and projects.
  • Will bring a “work hard, get stuff done” attitude to this energetic and fast-paced company where people genuinely enjoy both the work they do and the people they work with.



CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans.  Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future.  EEO/Minority/Female/Disabled/Veteran.

Nearest Major Market: Columbus

Job Segment: Product Development, Consulting, User Experience, Research, Technology