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Sr Marketing Data Specialist

Date: Feb 9, 2021

Location: Columbus, OH, US, 43202

Company: American Chemical Society

CAS uses intuitive technology, unparalleled scientific content and unmatched human expertise to help companies create groundbreaking innovations that benefit the world. As the scientific information solutions division of the American Chemical Society, CAS manages the largest curated reservoir of scientific knowledge, and for 111 years, has helped innovators mine, assess and apply that information to keep businesses thriving. The CAS team is global, diverse, endlessly curious and strives to make scientific insights accessible to innovators worldwide.

 

CAS is currently seeking a Sr. Marketing Data Specialist. This position will be based in our headquarters in Columbus, OH.

 

Position Summary

Marketing data and analytics is an expanding focus at CAS. This senior Team member manages a suite of marketing data with primary focus on CAS customer and prospect contacts, as well as accounts and firmographics and behavioral metrics. This role will be responsible for data acquisition, compilation, transformation, reporting and analysis, and will provide account targeting with associated contact information based on industry, persona, regional and behavioral segmentation, enabling execution of marketing campaigns and initiatives. 
 

This position collaborates with stakeholders to determine and fulfill data needs, performs compilation and profiling, sophisticated reporting, visualization, as well identification of data enhancement opportunities. 

 

Job Duties

  • Aggregate data from multiple sources and extract select characteristics to fulfill information requests, with primary focus on marketing campaign audience lists.  Ensure accuracy and completeness to derive high value, targeted and on time outputs. 
  • Acquire, maintain and integrate data with other information sources.  Perform data profiling, and develop and enforce business controls to comply with privacy and organizational policies.  Evaluate data accuracy, completeness, timeliness and stability and establish repeatable, sustainable extraction processes.
  • Provide reporting, visualization, and self-service dashboards to evaluate reach, performance and effective access and utilization
  • Assess data advancement options and recommend solutions, including external data providers.  Develop actionable plans elevate capabilities to address CAS needs now and into the future.  Achieve best in class content and reach by maximizing the scope and quality of marketing data for lead generation and revenue growth.

 

Qualifications:

  • BA/BS degree in business data analytics, marketing or related field or equivalent combination of experience and certification in related discipline(s).  Advanced degree preferred.
  • 3 or more years of experience with using a variety of the following systems, data analysis systems and tools including:   SQL, advanced Excel, Alteryx, Tableau, SAP ECC and BW, Salesforce.com (SFDC), and/or Oracle Eloqua.
  • Data profiling, aggregation, normalization, and transformation experience. An understanding of creative visualization depicting data and insights preferred.
  • Demonstrated problem solving skills. Ability to take complex challenges and break them down to create and implement actionable plans
  • Highly developed collaboration, communication and presentation skills.  Ability to communicate findings to make data analysis actionable and understandable by business partners and leaders.  Intermediate PowerPoint skills desired
  • Ability to adjust to change, deal with ambiguity, surmount barriers, and demonstrate solutions focus, with a passion for innovation, discovery & continual improvement.

 

CAS offers a competitive salary and comprehensive benefits package, including a generous vacation plan, medical, dental, vision insurance plans, and employee savings and retirement plans. Candidates for this position must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future. EEO/Minority/Female/Disabled/Veteran.


Nearest Major Market: Columbus

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