Marketing Campaign Manager - Digital Marketing (Advertising)

Date: Jul 11, 2024

Location: Washington, DC, DC, US, 20036

Company: American Chemical Society

Position Summary

Reporting to the Senior Marketing Campaign Manager - Digital Marketing, the Marketing Campaign Manager - Digital Marketing is primarily responsible for supporting and implementing the integrated marketing campaign plan in relation to digital channels (email, PPC, social media, SEO, SEM,) to achieve the goals for ACS Publications journals, subject portfolios, and related products.

With a focus on digital advertising, the individual will translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights and messaging into outstanding campaigns aimed at target markets and personas.

 

They will work closely with Marketing Centers of Excellence (“Marketing Operations”, “Conferences & Events” and “Strategic Communications & Brand”), to implement effective marketing activities to promote ACS Journals, portfolios, B2C products, and services and generate high quality article submissions and usage for journals and portfolios, supporting an increase in revenue growth for the B2C related products.

 

They will also deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow up engagements for our conferences, events, and perennial, large-scale engagement activities.

 

A trusted business partner, they will work cross-functionally within the Global Marketing team to help deliver the Return on Investment expected from our digital marketing activities.

 

They will be familiar with ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a broad knowledge of effective digital marketing channels and tactics , trends, challenges, and opportunities, with a passion for, and expertise in marketing through digital advertising, and be able to apply that knowledge to the requirements of this role.

 

 

 

Responsibilities

  • Deliver the digital demand strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
  • Develop and execute compelling, scalable integrated marketing activities that encompass digital channels, with a focus on marketing through digital advertising.
  • As the digital advertising marketing subject matter expert for the Journal Product Marketing Team, create and deliver a digital advertising marketing plan to include PPC, display, media buys and agency management, including development of new campaigns and optimization of existing activities.
  • Collaborate with the Marketing Operations team to analyze and optimize digital advertising and share best practices with the Demand Marketing team.
  • Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
  • Work with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to develop campaign strategies and activities to support journal/ portfolio updates, features, and other activities.
  • Ensure that all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives, and tracked metrics.
  • Manage budgets related to your campaigns, allocating resources to maximize Return on Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies as necessary to ensure optimal use of budget. Accurately record marketing spend and process invoices in a timely manner.
  • Embrace A/B testing and innovation across the campaign lifecycle, focusing on data analysis to continuously optimize digital advertising. Share best practices with the wider Global Marketing department.
  • Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.
  • Record and share regular metric driven updates on channel impact, progress, and upcoming initiatives. Report on campaign impact/ results and suggest opportunities for optimization and improvement.
  • Take initiative and dive into data to identify performance issues or opportunities.
  • Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization.
  • Work with global marketing teams on local application of global campaigns, understand local demand requirements.
  • Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
  • Attend internal and external meetings in-person or hybrid when required.
  • Other duties as assigned, to meet business needs.
  • Travel: Up to 20% as needed, domestic and international.

 

Qualifications:

  • Bachelor’s degree and 5+ years of practical experience of developing and executing marketing strategies across a variety of digital marketing channels including email marketing, digital advertising, PPC, paid social, media buys.
  • Proven capability in the realm of managing PPC campaigns (client or agency side).
  • Proficiency in using PPC platforms (e.g., Google Ads, Bing Ads, or social media advertising platforms). Experience in GA4, SEMRush a plus.
  • Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
  • Skilled in reporting, measurement, and analytics e.g., Google Analytics, in-platform reporting tools, campaign performance metrics.
  • Experience with developing and managing marketing budgets.
  • Ability to carry out marketing plans autonomously.
  • Ability to quickly build strong relationships with colleagues and stakeholders.
  • An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
  • Excellent project management skills with the ability to independently manage multiple projects simultaneously and meet both short- and long-term deadlines. Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
  • Understanding of the role of external agencies for activities such as positioning, creative, media buying and channel management.
  • Ability to provide manager and project teams with detailed feedback.
  • Excitement about driving commercial results through marketing.
  • Desire to learn new skills and grow as a well-rounded marketer.
  • Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
  • International marketing experience within a global organization.
  • Experience in STM academic publishing marketing desirable.
  • Understanding of the mission and values of the department and organization.
  • Excellent working knowledge of MS Office products.

Primary Points of Contact

  • Global Marketing:
    • Senior Marketing Manager – Partner Publishing & New Journals
    • Senior Marketing Campaign Manager – Experiential Marketing
    • Journal, Portfolio, & Related Products marketing team
    • In-country Marketers
    • Marketing Centers of Excellence (“Marketing Operations”, “Conferences & Events” and “Strategic Communications & Brand”)

 

Division

Position Summary

This position will be primarily based in the Washington D.C. office or the Oxford U.K. office.  Publications Division employees work a hybrid schedule, consisting of working onsite two days per work, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.  ACS offers relocation assistance, if applicable.

 

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