Advertising Operations Specialist

Date: Jan 7, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

Job Title: Ad Ops Specialist

 

Who are we?

C&EN (Chemical & Engineering News) produces authoritative, award-winning journalism about the world of chemistry, including coverage of recent advances in research, education, industry, funding, and regulatory policy. It is published by the American Chemical Society (ACS), the world’s largest scientific society dedicated to a single discipline, and is widely considered one of the major benefits of membership.

 

The Ad Ops Specialist reports to the Advertising Operations Manager. As the Ad Ops Specialist you will:  

  • Serve as the main point of contact for advertisers
  • Support the day-to-day production and ad operations of campaigns in print, digital, lead generation, classifieds, and C&EN jobs career center.
  • Provide exceptional customer service to advertising clients and agencies, and serves in a direct support role for the global advertising sales team
  • Responsible for the collection, execution, and management of ad campaigns.
  • Manage ad inventory, collect advertising materials, pre-flight, troubleshoot and Q/A testing of advertising creative, posting creative assets, 3rd party tags and monitoring delivery throughout the flight of the campaign from the insertion order to the post-campaign wrap up.
  • Pre-flight campaign by checking creative to ensure correct specifications, file size, animation, click URL is all set up and running correctly through Google Ad Manager (GAM), Nativo and Adventive platforms.
  • Optimize and provide proactive feedback to clients and sales team on campaign performance to ensure campaign delivery is on track to meet client objectives.
  • Collaborate with the sales team on proposals and identify potential to up-sell and cross-sell products based on successful campaign metrics. Support marketing and sales team on providing inventory for campaigns.
  • Assist in development of sales collateral such as case studies and updates to rates and specs sheets.
  • Provide timely monthly report to client, sales, operations, marketing and finance team with metrics including unique visitors, total visitors, page views, time on site and other relevant campaign metrics.

 

What you will need to be successful in this role:

  • College degree or equivalent experience or relevant experience.
  • Advanced proficiency with DFP or similar ad server, and familiarity with ad servers (Google Ad Manager, Nativo) and HTML for serving ads
  • Proficiency with graphic design software, including the Adobe Creative Suite.
  • Must be detail oriented with strong written and communication skills.
  • Must be able to stay organized with multiple projects and tight deadlines.
  • Proven track record of building strong relationships with sales.
  • Experience with Salesforce.com and agency experience preferred.

 

EEO/Minority/Female/Disabled/Veteran


Nearest Major Market: Washington DC

Job Segment: Developer, Testing, Technology, Research