Journal Marketing Manager

Date: Sep 19, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

Division and Unit Overview

 

The Sales and Marketing Department is responsible for developing marketing strategies and implementing sales programs for the ACS Publications Division’s product lines. Inherent in this is analyzing all results and recommending future direction for the marketing and positioning of ACS Publications’ products within the chemical/scientific community marketplace. The Marketing Department is committed to building a better online, purchasing, and reading experience, as well as improving the scholarly research and communications environment for both the customer and the end user. Key constituents include institutional librarian administrators, corporate librarians, authors, reviewers, ACS members, editors, and the range of end-users (subscribers and non-subscribers).

 

The Marketing Department is tasked with developing ongoing conversations and strengthening relationships to instigate positive brand recognition and ultimately increase sales and revenue for an extensive portfolio of journals, eBooks and other digital products. A core group within the Marketing Department is the Content Marketing and Lead Generation group, responsible for marketing over 75 journals, a portfolio of eBooks, new digital products, the society’s premiere blog ACS Axial (axial.acs.org), and the division’s marketing automation system.

 

Position Summary

 

The Marketing Manager is responsible for strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the ACS Publications Division. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of ACS Journals, eBooks, and Products. The position reports to a Senior Marketing Manager within the Content Marketing team.

 

Position Accountabilities

 

 

  1. Take primary responsibility for the marketing campaigns of a suite of journals. Collect and analyze data, with the ultimate goal of growing audience usage, submissions and citations, year over year.
  2. Liaise closely with internal and external editorial colleagues to determine relevant strategies and execute appropriate marketing campaigns to support goals and objectives.
  3. Manage integrated marketing campaigns to include content marketing, social media marketing, email marketing, SEO, event marketing, direct mail, and media buys for this set of journals. 
  4. Work with the Senior Marketing Manager to create engaging multimedia content, targeted to ACS Publications readers, with the intent of promoting ACS journals and products by showcasing unique perspectives and solutions to current situations within the world of academic scientific publishing. 
  5. Analyze, grow, and further develop audience demographic information within marketing automation program, Eloqua. Focus on the growth of e-Alert registrant lists.
  6. Collaborate with colleagues and represents the marketing team on cross-departmental projects as needed.
  7. Support the launch of new journals as needs arise. Grow revenue by utilizing customer insight and marketing research.  Monitor competitor activity to inform business intelligence.
  8. Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief.
  9. Attend conferences to promote ACS Publications journals, eBooks and products.

 

 

Education/Experience/Technological Knowledge

 

College degree (relevant field) or equivalent experience; may have an advanced degree (relevant field) or equivalent experience. 5+ years of related experience. Experience in STM marketing as well as international marketing experience strongly preferred.

 

 

This position will be primarily based in the Washington D.C. (or applicable) office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

EEO/Minority/Female/Disabled/Veteran


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