Lead Generation Associate

Date: Oct 12, 2021

Location: Washington, DC, US, 20036

Company: American Chemical Society

Division and Unit Overview

C&EN (Chemical & Engineering News) produces authoritative, award-winning journalism about the world of chemistry, including coverage of recent advances in research, education, industry, funding, and regulatory policy. It is published by the American Chemical Society (ACS), the world’s largest scientific society dedicated to a single discipline, and is widely considered one of the major benefits of membership.

 

The C&EN Media Group is part of ACS’ Communication Division and produces C&EN, the flagship publication sent in both print and digital formats to nearly 155,000 ACS members.  The C&EN Media Group also has several revenue-based programs including lead generation products, C&ENjobs recruitment job-board and display classified advertising, as well as native advertising and custom publishing products. The ACS Advertising Sales Group is responsible for the sales and marketing of all advertising products and promoting C&EN’s brand to organizations globally. 

 

Position Summary

The Lead Generation Associate reports to the Senior Lead Generation Manager and will support the day-to-day production and logistics of the successful C&EN’s webinars, virtual events and lead generation products including white papers, eBooks, quizzes and surveys. In addition to production, responsibilities of this position also include reporting key metrics to multiple stakeholders, assisting with C&EN marketing efforts to promote lead generation products to advertisers, providing assistance to advertising sales representatives, and supporting digital advertising on ACS’ many online platforms, including cen.acs.org & pubs.acs.org.

 Required Skills:

  • Manage the annual calendar of upcoming campaigns for white papers, eBooks and other lead generation products. Ensures calendar is up to date with all key performance indicators (KPIs).
  • Manages campaign status and updates in project management tool, Asana.
  • Supports the communication process with sponsors from the “kick off” calls throughout the planning and post wrap up process.  Acts as the main interface in answering questions and solving any issues. Ensures smooth delivery of campaign by reviewing campaign performance. Provides timely wrap up reports to client and sales team.
  • Works with both internal and external designers to produce branded assets including emails, ads, online ads to promote each campaign. Prepares marketing campaign and email/landing page collateral for each lead generation product using HTML and marketing automation platform, Eloqua.
  • Creates social media campaigns for campaigns and provides follow up reports.
  • Collaborates with the marketing team on supporting lead generation and digital focused revenue marketing campaigns.  Creates and updates sales collateral including the online media kit and promotional emails as required.

 

Required Experience:

College degree or equivalent experience or relevant experience.  Proficiency with HTML and marketing automation tool, Eloqua is required.  Proficiency with graphic design software, including the Adobe Creative Suite. Candidate must be detail oriented with strong written and communication skills.  Must be able to stay organized with multiple projects and tight deadlines.  Proven track record of building strong relationships with sales. 

 

EEO/Minority/Female/Disabled/Veteran


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