Marketing Manager

Date: Jan 15, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

The Marketing Manager is responsible for the strategic planning and implementation of marketing campaigns for a portfolio of journals. This includes analysis of results in relation to the annual budget and the goals of the ACS Publications Division. The position is responsible for project work across the wider ACS Journals Marketing team. The position works within a team environment to collectively achieve the goal of expanding the overall market influence of ACS Journals, eBooks and Products.  The Marketing Manager in this role is responsible for a specific portfolio of 9 journals: ACS Synthetic Biology; Analytical Chemistry; ACS Sensors; Bioconjugate Chemistry; Crystal Growth & Design; Inorganic Chemistry; Organic Letters; Organometallics; Journal of Organic Chemistry.

 

Position Accountabilities:

- Manages the day-to-day activities involved in implementing integrated marketing campaigns - to include content marketing, social media, email, SEO, events, direct mail, and media buys - for a portfolio of 9 journals.

- Determines relevant strategies and marketing tactics needed to support goals and objectives.

- Collects, analyzes and interprets data to inform future decisions, with the ultimate goal of growing audience usage, submissions and citations, year over year.

- Works with colleagues and represents the marketing team on cross-departmental projects including: DEIR initiatives; events & exhibits related to journals within their portfolio; ACS National Meeting Working Group.

- Liaises with and develops relationships with editorial colleagues – Managing Editors and Editors in Chief –communicating goals, initiatives, and results of marketing campaigns and building trust as the marketing expert for the journals.

 

Position Requirements:

College degree (relevant field) or equivalent experience.   5+ years of related experience.  Experience in STM marketing as well as international marketing experience strongly preferred. Evidence-based marketing; understanding of STM journals marketing; marketing analysis; strategic marketing planning; email marketing

 

 


Nearest Major Market: Washington DC

Job Segment: Organic Chemistry, Science