Marketing Manager - Journals, Portfolios, Related Products

Date: Jul 12, 2024

Location: Washington, DC, US, 20036

Company: American Chemical Society

Position Summary

The Marketing Manager – Journals, Portfolios & Related Products is responsible for developing journal go-to-market and subject-level portfolio strategies to achieve submissions growth, increase usage, and ensure author and customer satisfaction and retention goals. The individual will develop the marketing strategy for journals, products and services in their portfolio in conjunction with colleagues within the Global Editorial Strategy (GES) and Global Editorial Operations (GEO) teams, and alongside external Editors-in-Chief.  

 

They will collaborate closely with the Demand Marketing team to share journal / portfolio strategies, go-to-market plans and initiatives, customer and market insights and will provide messaging to feed into integrated campaigns aimed at target markets and personas.

 

The Marketing Manager will develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to customer needs. A trusted business partner, they will work cross-functionally to craft and communicate unique value propositions and partner with the broader marketing organization to increase awareness and drive demand.

 

They will play a pivotal role in nurturing and developing relationships with journal Editors-in-Chief and society, Divisional, and partner stakeholders. They must be a strong public speaker, who is comfortable presenting to groups of Editors.

 

The individual should be familiar with ACS products and services, our publishing models, and understand the needs of internal editorial colleagues and external Editors-in-Chief. They should have a strong understanding of the academic industry and trends.

This position reports to the Senior Marketing Manager – Journals, Portfolios & Related Products.

 

 

Responsibilities

  • Take primary responsibility for the marketing strategy, planning and editorial liaison of a collection of journals, products and portfolios.
  • Implement a scalable approach to journal, portfolio, and related product marketing, ensuring a focus on core priorities and goals, and managing stakeholder expectations accordingly. 
  • Marketing / editorial liaison - nurture and develop relationships with internal colleagues and external stakeholders, including Editors-in-Chief, engaging in open dialogue to gain buy-in for marketing strategy and plans; manage stakeholder expectations as required.
  • Build and maintain strong working relationships with the Demand Marketing team, developing marketing strategy, messaging, and copy, to inform the operationalization of integrated marketing campaigns throughout the year. 
  • Develop and maintain an in-depth understanding of researcher personas, use cases and competitors to build effective positioning that aligns to author needs. 
  • Communicate goals, initiatives, and results of marketing campaigns internally, cross divisionally, and with other relevant product stakeholders, including external Editors-in-Chief, through in-person and hybrid meetings. 
  • Present marketing updates and results at relevant in-person and hybrid Marketing and/or Editorial meetings throughout the year. 
  • Assess available market research to better understand researcher needs, analyzing market trends and monitoring competitive activity, utilizing research and behavioral insights to better understand how to communicate with our customers. 
  • Develop clear and compelling messaging and value propositions to support journal and product programs (calls for papers, special issues, anniversaries etc.) that differentiate them in the market (globally and by region). 
  • Develop editorial enablement tools, including presentations, battlecards and one-pagers, to use at conferences, meetings, and outreach events. 
  • Attend events and conferences to promote ACS Publications journals, products, and services, as needed. 
  • Attend internal and external meetings in-person or hybrid when required. 
  • Represent the marketing team on cross-departmental projects as needed.
  • Other duties as assigned, to meet business needs. 
  • Travel: Up to 20% as needed, domestic and international. 

 

Qualifications

  • Bachelor’s degree and 2+ years of experience in Product / Journals Marketing.
  • Ability to define strategic opportunities and successfully articulate and execute plans to address them.
  • Ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, eg. submission goals, usage targets, citations growth, published output count. 
  • Must be a confident public speaker, comfortable in front of large, senior groups, and a solid writer.
  • Good project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines.
  • Creative thinking and problem-solving abilities.
  • Experience in STM academic publishing marketing as well as international marketing experience strongly preferred.
  • Creative thinking and problem-solving abilities with a solutions-focused mindset.
  • Strong interpersonal skills for interacting with different types of internal and external stakeholders, and with individuals across different cultures.
  • Good organizational skills and attention to detail.
  • Understanding of effective digital marketing channels and tactics and able to articulate marketing priorities to non-marketers.
  • Ability to quickly establish relationships with colleagues and stakeholders, gain trust, manage expectations, and influence outcomes.
  • Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
  • Confidence in managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
  • Experience providing detailed feedback on projects and initiatives.
  • Desire to learn new skills and grow as a well-rounded marketer.
  • Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
  • International marketing experience within a global organization strongly preferred.
  • Understanding of the mission and values of the department and organization.
  • Solid working knowledge of MS Office products.

Division

Position Summary

This position will be primarily based in the Washington D.C. office or the Oxford U.K. office.  Publications Division employees work a hybrid schedule, consisting of working onsite two days per work, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.  ACS offers relocation assistance, if applicable.

 

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