Senior Manager, Digital Learning Products Marketing

Date: Jun 7, 2021

Location: Washington, DC, US, 20036

Company: American Chemical Society

Senior Manager, Digital Learning Products Marketing

 

Division and Unit Overview

 

ACS Publications, by virtue of its products and wide-ranging peer review, touches hundreds of thousands of active researchers. Our focus has been on their research outputs, not the skills and techniques required for researchers to excel professionally. The Division’s primary products and revenue center have traditionally been peer-reviewed journals that are widely disseminated through online subscriptions, receiving the most downloads and citations in chemistry. ACS Publications has a significant footprint in the global academy: 3,500 institutions from high schools to teaching hospitals subscribe and use our content services or seek to enhance their professional standing though our publications and events. To further enhance the impact of the Division, the New Product Innovation team is tasked with developing and launching new products, services, tools, or solutions consistent with the Societal mission to provide indispensable information.

 

The Marketing, Sales and New Product Innovation Department is responsible for developing marketing strategies and implementing sales programs for the ACS Publications Division’s product lines. Inherent to this is analyzing all results and recommending future direction for the marketing and positioning of ACS Publications’ products within the chemical/scientific community marketplace. The Marketing team is committed to building a better online, purchasing, and reading experience, as well as improving the scholarly research and communications environment for both the customer and the end user. Key constituents include institutional librarian administrators, corporate librarians, authors, reviewers, ACS members, editors, and the range of end-users (subscribers and non-subscribers).

 

Position Summary

 

The Senior Manager, Digital Learning Products Marketing leads demand and revenue-generating activities for the digital learning products produced by ACS Publications. Reporting to the Vice President, Global Marketing and Community Development, the incumbent will work closely with sales teams to develop, align, and execute on go-to-market activities, pipeline contribution, and tracking the results of the marketing campaigns. The Senior Manager, Digital Learning Products Marketing, will collaborate with the product team to develop and continuously improve the sales support process including initial sales-training programs and support material, and market-facing collateral.

 

The ideal candidate is a passionate, customer-centric marketer with the ability to create compelling messages for different target audiences. The incumbent must have a proven track record of driving successful positioning and content strategy for marketing programs across multiple markets.

 

 

Position Accountabilities

 

  • Acquires, maintains, segments, optimizes, and targets customer and influencer lists
  • Participates in market research in close collaboration with the product team.
  • Act as institutional market landscape subject matter expert. Communicates market size assumptions/cultural norms/product and adoption expectations/price tolerance and elasticity, etc.
  • Researches and recommends key performance metrics and assumptions in support of new product launches, from market size and segmentation, sales cycles and pricing, and competitive environment. Develops detailed plan to support go-to-market activities for new product launches.
  • Assesses competitive landscape (direct and indirect) and recommends growth strategies.
  • Aggregates and evaluates end user and customer feedback throughout product lifecycle and recommends areas for additional improvement/investment. Develops case studies/white papers demonstrating efficacy and extended application.
  • Manages the learning and training digital presence – from strategy to content to SEO across ACS Institute, ACS Solutions Center, Axial, social media platforms – ensuring product messaging, positioning, and calls to action are clear, impactful, and driving intended results.
  • Plans and participates in customer and channel facing events, conferences, workshops, and speaking events.
  • Supports sales with key negotiations, demonstrations, and customer-focused events. As appropriate, develops email templates, online demos/video examples, and structured sales tools to increase closing rate and customer engagement.
  • Works closely with sales operations to define, support, and expand business models, purchaser terms and conditions, and licensing requirements.
     

 Education/Experience/Technological Knowledge

  • Undergraduate degree in Business, Marketing, or related field.
  • At least 7 years of marketing experience working in B2B industry, tech vendor, or educational technology arena.
  • Experience working directly with educators/administrators in higher education and corporate HR channels preferred.
  • Proactive communicator and has a track record of strong teamwork and collaboration with all levels in an organization
  • Demonstrated knowledge of building effective direct marketing campaigns via sales/marketing automation tools
  • High energy, strong oral communicator, agile, creative thinker.  Capable of acting as public facing brand-spokesperson for ACS Learning & Training program.

 

This position is based in Washington, DC.  Relocation assistance available. 

 

 


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