Senior Marketing Campaign Manager - Digital Marketing

Date: Jul 14, 2024

Location: Washington, DC, US, 20036

Company: American Chemical Society

Position Summary

Reporting to the Senior Manager, Demand Marketing, the Senior Marketing Campaign Manager, Digital Marketing is primarily responsible for developing and operationalizing the integrated marketing campaign plan in relation to digital channels (social media, email, SEO, SEM, PPC) to achieve the goals for ACS Publications journals, subject portfolios, and related products.

 

Managing a team of Marketing Campaign Managers, the individual will work closely with the Journals, Portfolios & Related Products marketing team and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights, and messaging into the creation of annual integrated marketing campaign plans to generate high quality article submissions and usage for journals and portfolios and increase revenue growth for the B2C related products.

 

They will oversee and implement outstanding and effective multi-channel digital marketing tactics and campaigns to promote ACS journals, portfolios, B2C products, and services, to target markets and personas. Working closely with the Senior Manager, Demand Generation & Integrated Campaigns, they will develop and foster a digital marketing center of excellence, ensuring their team optimizes all channels and tactics globally.

 

In addition, they and their team will deliver digital marketing support to the Senior Marketing Campaign Manager, Experiential Marketing in their efforts to drive registrations, attendance, and follow-up engagements for our conferences, events, and perennial, large-scale engagement activities. They will work cross-functionally within the Global Marketing team to deliver the Return on Investment that is expected from our digital marketing activities.

 

They will be familiar with ACS Publications products and services, and have an awareness of the needs of authors, researchers, and editors. They should possess a deep expertise ofeffective digital marketing channels and tactics , trends, challenges, and opportunities, and be able to apply that knowledge to the requirements of this role.

 

Responsibilities

  • Develop and deliver the demand marketing strategy to support division goals to grow submissions, usage, citations, and general awareness of our portfolio.
  • Lead and manage a team of Marketing Campaign Managers, encouraging and providing opportunities for professional development and supporting them in meeting objectives.
  • Oversee the development and execution of compelling, scalable integrated marketing activities that encompass digital channels (e.g., content marketing, social media marketing, email marketing, SEO, PPC, digital advertising, and media buys).
  • Ensure all activities are a planned component of larger strategic marketing campaigns, with aligned messaging, clear objectives and tracked metrics across events.
  • Support the Experiential Marketing efforts to meet and exceed goals for conferences, events, and perennial, large-scale engagement activities.
  • Work closely with the Senior Marketing Manager - Journals, Portfolios & Related Products and Senior Marketing Manager - Partner Publishing & New Journals to translate journal and portfolio strategy, go-to-market plans and initiatives, customer insights, and messaging into scalable digital marketing activities.
  • Manage budgets and allocate resources to maximize Return on  Investment (ROI). Ensure resources are allocated to the most impactful initiatives; adjust strategies across the team as necessary to ensure optimal use of resources.
  • Work with other members of the Global Marketing department, both in-person and through hybrid meetings, to enhance the effectiveness of marketing campaigns and ensure campaign performance goals are met through regular optimization and experimentation.
  • Develop relationships with stakeholders across the broader society to leverage opportunities for cross-promotion through digital channels.
  • Explore new channels at the cutting edge of digital marketing, crafting business cases and making recommendations for pilot projects, as appropriate. Embrace and encourage A/B testing across the campaign lifecycle.
  • Set marketing benchmarks and establish KPIs for campaigns.
  • Take initiative and dive into data to identify performance issues or opportunities.
  • Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.
  • Create and share regular metric driven updates on channel impact, progress, and upcoming initiatives. Report on product campaign impact/results and suggest opportunities for optimization and improvement.
  • Attend events and conferences to promote ACS Publications journals, products, and services, as needed.
  • Attend internal and external meetings in-person or hybrid when required.
  • Other duties as assigned, to meet business needs.
  • Travel: Up to 20% as needed, domestic and international.

 

Qualifications:

  • 8+ years of experience in demand generation in digital marketing roles.
  • Proven and demonstrable experience of successfully leading and managing a team of marketers.
  • Typically has BA/BS degree or equivalent combination of education, certificates, and experience in areas of related discipline.  Minimum 8 years or more of relevant experience including 4 years or more experience in a management position.
  • Demonstrable experience of, and ability to work successfully in a fast-paced, team environment with set deadlines and defined success metrics, e.g. submission goals, usage targets, citations growth, published output count.
  • An understanding of marketing automation software and analytics tools. Familiarity with the latest marketing automation tools and analytics platforms to track campaign effectiveness.
  • Excellent project management skills with the ability to manage multiple projects simultaneously and meet both short- and long-term deadlines. Demonstrable experience of setting and monitoring priorities and projects across a team.
  • Deep expertise in digital marketing channels including email, advertising, and content, and how to use them to generate demand for an organization’s products or services.
  • Proven track record in programmatic campaign planning and execution.
  • Analytical skills to inform and support critical decisions and derive actionable insights from complex data.
  • Excellent organizational skills and attention to detail.
  • Strong written and oral communication skills. Able to effectively articulate marketing campaigns, results, and project updates across multiple teams and stakeholders.
  • Ability to quickly establish relationships with colleagues and stakeholders, gain trust, and manage expectations.
  • Experience in effectively using digital collaboration tools to communicate and manage projects with multiple stakeholders and contributors.
  • Confidence in setting and managing marketing budgets, accurately tracking spend and reporting on marketing Return on Investment (ROI).
  • Desire to learn new skills and grow as a well-rounded marketer.
  • Collaborative and positive attitude of a teammate who is willing to pitch in and support others.
  • International marketing experience within a global organization.
  • Experience in STM academic publishing marketing desirable.
  • Experience in managing relationships with third party agencies a plus.
  • Understanding of the mission and values of the department and organization.
  • Excellent working knowledge of MS Office products

Primary Points of Contact

  • Global Marketing:
    • Senior Marketing Manager – Partner Publishing & New Journals
    • Senior Marketing Campaign Manager – Experiential Marketing
    • Journal, Portfolio, & Related Products marketing team
    • In-country Marketers
    • Marketing Centers of Excellence (“Marketing Operations” and “Strategic Communications & Brand”)

Division

Position Summary

This position will be primarily based in the Washington, D.C. office or Oxford, U.K. office. Publications Division employees work a hybrid schedule, consisting of working onsite two days per work, as decided by functional area. The balance of the week is open to working remotely, though employees are always welcome onsite each day if they choose.

 

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