Senior Marketing Manager, New Products

Date: Sep 19, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

Division and Unit Overview

The Sales and Marketing Department is responsible for developing marketing strategies and implementing sales programs for the ACS Publications Division’s product lines. Inherent in this is analyzing all results and recommending future direction for the marketing and positioning of ACS Publications’ products within the chemical/scientific community marketplace. The Marketing Department is committed to building a better online, purchasing, and reading experience, as well as improving the scholarly research and communications environment for both the customer and the end user. Key constituents include institutional librarian administrators, corporate librarians, authors, reviewers, ACS members, editors, and the range of end-users (subscribers and non-subscribers).

 

The Marketing Department is tasked with developing ongoing conversations and strengthening relationships to instigate positive brand recognition and ultimately increase sales and revenue for an extensive portfolio of journals, eBooks and other digital products. A core group within the Marketing Department is the Content Marketing and Lead Generation group, responsible for the marketing of over 60 journals, a portfolio of eBooks, new digital products, the society’s premiere blog ACS Axial (axial.acs.org) and the division’s marketing automation system.

 

Position Summary

 

The Senior Marketing Manager is responsible for the marketing strategy, brand development, planning and execution of marketing campaigns for new products plus a small portfolio of journals. The Senior Marketing Manager also manages 1-2 Marketing Managers who each have responsibility for publications within our overall portfolio. Position reports to the Assistant Director, Journals Marketing.

 

Position Accountabilities

 

  1. Work closely with the Director, New Product Innovation, product managers across the New Product Innovation team, and marketing colleagues within the Revenue Marketing team, to develop the GTM and ongoing marketing strategy for new products in the academic and corporate marketplace.
  2. Take responsibility for new product brand development, working in close conjunction with the in-house creative team and relevant stakeholders.
  3. Liaise with subject matter experts, colleagues across the Society’s Education, Scientific Advancement, and Membership divisions, and others across the Division’s editorial, sales, and marketing teams to successfully launch and cross-promote products.
  4. Lead the marketing strategy and implementation of campaigns to drive awareness, engagement, usage and – where relevant - B2C sales of new products.
  5. Direct line management of 1-2 Marketing Managers, including oversight and strategic guidance of marketing for books.
  6. Take primary responsibility for the marketing of a small collection of high-profile journals. Collect and analyze journal data, with the ultimate goal of growing audience usage and manuscript submissions year over year.
  7. Liaise closely with editorial colleagues to determine journal and product strategies and execute appropriate marketing campaigns to support goals and objectives.
  8. Manage integrated marketing campaigns to include content marketing, social media marketing, email marketing, SEO, event marketing, direct mail, and media buys for this set of journals.  Focus on the growth of eAlert registrant lists and supporting the sales team with market penetration.
  9. Where appropriate, create engaging multimedia content, targeted to ACS Publications readers, with the intent of promoting ACS journals and products by showcasing unique perspectives and solutions to current situations within the world of academic scientific publishing. 
  10. Analyze, grow, and further develop audience demographic information within marketing automation program, Eloqua.
  11. Launch new journals or ACS Publication products as need arises. Grow revenue for the Division by utilizing customer insight and marketing research.  Monitor competitor activity to inform business intelligence.
  12. Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally.
  13. Attend conferences to promote ACS Publications journals and products.

 

 

Education/Experience/Technological Knowledge

 

College degree (relevant field) or equivalent experience; may have an advanced degree (relevant field) or equivalent experience. 8+ years of related experience. Experience in product marketing to academic and corporate institutions; STM institutional marketing; international marketing experience a plus. Experience of successfully launching and marketing new digital products preferred.

 

This position will be primarily based in the Washington D.C. (or applicable) office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

 

EEO/Minority/Female/Disabled/Veteran


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