Senior Marketing Manager

Date: Jan 11, 2023

Location: Washington, DC, US, 20036

Company: American Chemical Society

Division and Unit Overview
The American Chemical Society (ACS) provides access to our premier scientific journals to the academic, corporate, and government research communities. Already established as the most-trusted, most-cited, and most-read journals in chemistry-related sciences, ACS products are well-known to and deeply respected by current and potential customers alike.

 

 

Division Overview 
The Publications Division of the American Chemical Society (ACS Publications) publishes over 75 high-quality scholarly journals focused on chemistry and chemistry-related topics. It thus provides its members and the worldwide scientific community with a comprehensive collection of high-quality information products and services for the practice and advancement of the chemical sciences.  
 


Department Overview
The Global Marketing Department within ACS Publications is responsible for developing marketing strategies and integrated campaign plans to engage our target audience and strengthen our relationships with them. The Department’s objectives for engaging our audience are to increase the brand equity and, ultimately, enable the revenue capture for the Division’s product lines of over 75 journals, eBooks, and a range of digital offerings. The current target audience includes researchers, authors, reviewers, editors, institutional/corporate librarians, and administrators, funders, ACS members, and the range of end-users.

 

 

Position Summary

The Senior Marketing Manager is responsible for the planning and administration of marketing campaigns for a portfolio of journals. The Senior Marketing Manager manages a team of Marketing Managers in order to accomplish the promotional goals associated with each title. The Senior Marketing Manager also manages 3-5 high profile titles. Position reports to the Manager, Journal Marketing. 

 

 

Position Accountabilities

  1. Take primary responsibility for the marketing campaigns of a suite of journals, with a focus on promoting groups or discipline-specific campaigns. Collect and analyze journal data, with the ultimate goal of growing audience usage year over year. 
  2. Manage a team of Marketing Managers. 
  3. Manage integrated marketing campaigns to include content marketing, social media marketing, email marketing, SEO, event marketing, direct mail, and media buys for this set of journals.  Focus on the growth of eAlert registrant lists and supporting the sales team with market penetration.
  4. Creates engaging multimedia content, targeted to ACS Publications readers, with the intent of promoting ACS journals and products by showcasing unique perspectives and solutions to current situations within the world of academic scientific publishing.  
  5. Analyze, grow, and further develop journal audience demographic information within marketing automation program, Eloqua. 
  6. Launch new journals or ACS Publication products as need arises. Grow revenue for the journal list by utilizing customer insight and marketing research.  Monitor competitor activity to inform business intelligence.
  7. Communicate goals, initiatives, and results of marketing campaigns internally and cross divisionally. 
  8. Attend conferences to promote ACS Publications journals and products. 

 

 

Education/Experience/Technological Knowledge

College degree (relevant field) or equivalent experience; usually has an advanced degree (relevant field) or equivalent experience. 7+ years of related experience. Experience in STM institutional marketing as well as international marketing experience strongly preferred. Experience of line management is desirable.

This position will be primarily based in the Washington D.C. (or applicable) office. ACS employees work a hybrid work schedule, consisting of working onsite, three days per week. ACS employees are in the office on Tuesday and Wednesday with the third in-office day scheduled in consultation with the manager. While always welcome to work in the office, employees may work the other two days of the week from a location of their choice. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.


EEO/Minority/Female/Disabled/Veteran
 


Nearest Major Market: Washington DC

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