Web UX Content Strategist

Date: Jun 17, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

The Web Content Strategist will facilitate the American Chemical Society in achieving its strategic initiatives through the ACS.org website. This position will partner collaboratively across the organization to identify key business objectives and translate them for the web.   The Web Content Strategist will coordinate efforts within Web Strategy and Operations (WSO) to create and develop digital marketing communications, content marketing and web content solutions that support Society goals using the principles of user-centered design.  The Web Content Strategist will also work with stakeholders to examine the existing website framework (content, architecture and design) to identify opportunities for growth and improvement.  The position comprises 3 primary areas of responsibility: 

  1. Content strategy – understanding the user experience, representing the voice of the user, providing content modeling, governance and search engine optimization   
  2. Content management - understanding content management system technology, content production and publication processes and workflows, with the ability to create web pages in the CMS and provide content consulting and support to the business units.   
  3. Content design – providing leadership and direction for enterprise content and information architecture, content wireframes and web page mock-ups and working closely with the visual design team

 

Responsibilities:

  • Lead content audits, inventories, gap analyses, competitive analysis, and secondary research
  • Collaborate with stakeholders outside of and within WSO to develop strategies to support key initiatives on ACS.org
  • Develop and implement processes and guidelines (including scalable content models, messaging strategies, metadata schema, and taxonomies) that address the technical, business, editorial requirements of acs.org content.
  • Promote best practices related to multi-platform and multi-channel publishing, SEO, user-generated content, personalization and understand and apply SEO strategies and tactics.
  • Use data and research to evaluate content effectiveness. Partner with user experience researchers and web analytics to understand who our content consumers are, what content they require, and how content is consumed across multiple platforms.
  • Build relationships and partnerships with other business units across ACS to establish content guidelines and editorial standards that drive content consistency in web writing and digital communications and enforce the ACS brand and messaging.
  • Create a brand strategy that leverages integrated touch points across multiple digital channels improving the customer journey and user and member engagement. 
  • Advocate for standardization across siloed content teams with the goal of improving customer experience and operational efficiency
  • Drive the discovery of industry trends and emerging best practices
  • Analyze site content based on user feedback, analytics, and other metrics.
  • Assess existing content for usefulness, usability, visual design, content, and branding
  • Collaborate with business partners, colleagues, and vendors/freelancers to streamline content production and ensure consistency in style, tone, branding, and quality across ACS.org.

 

Desired Skills and Experience

  • 8-10+ years’ experience in digital content management to include copywriting and editing, particularly for the web and email channels
  • Exceptional writing and editing skills and knowledge of content auditing and archiving processes and best practices
  • Strong skills in utilizing usability, web analytics, and web evaluation results.
  • Solid understanding of information architecture and applications for content strategy
  • Experience working with wireframes, content tagging and taxonomies
  • Keen eye for cross-channel marketing opportunities and strong content marketing skills
  • Software:  Content Management Systems (CMS); Adobe Experience Manager preferred and experience with digital asset management tools
  • Knowledge of web analytics tools, i.e. Google Analytics, Adobe Analytics is a plus. 

 

This position will be primarily based in the D.C. office. ACS offers hybrid work arrangement of three days per week working in the office and two days per week working remotely. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

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Nearest Major Market: Washington DC

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