eCommerce Product Marketing Manager

Date: Jun 12, 2022

Location: Washington, DC, US, 20036

Company: American Chemical Society

Division and Unit Overview

The American Chemical Society (ACS), the world’s largest scientific membership association is seeking a Senior Marketing Manager, Ecommerce Product Marketing Manager to lead revenue marketing and product positioning for its consumer-facing Career Resources products & the ACS Store. This full-time position is located at ACS headquarters in Washington, DC; however remote work will be considered for the right candidate. 

 

The position is part of the ACS Communications Division which provides news and ACS information and to communicate the vital role of chemical professionals and the chemical sciences in solving critical global challenges and improving everyday life. The division includes Chemical & Engineering News, Web Strategy & Operations, Society and Society Communications, and ACS Advertising Sales and Marketing. The operating units oversee the Society’s web presence, media relations, social media presence, sales and marketing of Society content, internal communications, and multimedia efforts.

 

Here’s what you’ll be doing: 

  • Create an ecommerce strategy for ACS Career Services to drive ecommerce revenue for the Society. 
  • Play a hands-on role in positioning products to improve their growth potential, including but not limited to creation of messaging plans, creation and execution of marketing campaigns, and announcements of new product features. 
  • Work across the organization, and specifically with the marketing technology and operations team, to build systems that understand ecommerce behavior patterns. 
  • Make recommendations on and oversee changes to pricing and optimization to drive growth.
  • Build an always-on marketing plan to generate consistent interest in products and traffic to ecommerce . Work directly with product owners and vendors, where applicable, to understand new product features that would be valuable to communicate to potential customers. 
  • Directly oversee marketing efforts, including positioning, messaging and creative, to ensure customers and potential customers understand products and their value. 
  • Set up a system for measuring performance, mapping progress to goals, and adjusting tactics accordingly to improve outcomes. Focus on driving demand, improving conversion rates, and enhancing customer experience overall to drive repeat sales. 
  • Conceptualize and run experiments to understand what drives buying demand and conversion; work with internal teams to launch experiments, analyze data and report back findings. 
  • Regularly communicate analysis of ecommerce product performance to a peer and executive audience. 
  • Partner with audience and revenue marketing counterparts to ensure efforts are aligned with audience and sales priorities.

 

Desired Skills and Experience: 

  • 5+ years of demonstrated experience in B2C product marketing
  • 3+ years demonstrated experience in ecommerce marketing 
  • Knowledge of ecommerce best practices
  • Demonstrated ability to operationalize and oversee marketing strategies to drive user growth
  • Experience analyzing audience data and using it to adapt strategy and tactics
  • Comfortable collaborating with peers and presenting to executive management
  • Self-starter who thrives in an entrepreneurial environment
  • Experience in [enter ecommerce technology i.e. Magento or Shopify, job board functionality, or LMS system] a plus
  • Experience with marketing automation platforms (Eloqua, Hubspot, Marketo, etc) a plus.

 

This position will be primarily based in the D.C. office. ACS offers hybrid work arrangement of three days per week working in the office and two days per week working remotely. New employees are immediately eligible for this hybrid work arrangement. ACS offers relocation assistance, if applicable.

 

EEO/Minority/Female/Disabled/Veteran


Nearest Major Market: Washington DC